There are people who don’t know about Nielsen ratings?

April 1, 2011

I just got a call from the Nielsen Group.

How insane is that?  I only watch shows once they appear on DVD these days.  Decades ago I planned my life around appointment conversation and now that I just don’t care about television they call?

The caller was amazingly nice.  Here first question was “have you heard of the Nielsen group?”  I asked if she was serious, didn’t everyone know about the Nielsens?  (Apparently not.)  She was shocked when I asked how she was doing.  (I thought it was only polite, she asked me first.)  We compared crazy weather stories – she’s in Clearwater, FL and they have had heavy rains and a few twisters.

It only took a minute, maybe two.  What kind of shows do you watch and what ethnicity do you consider yourself?  That’s all they wanted to know.

Mysteries mostly.  Some Science Fiction.

They might call again.  But I don’t think I have any good information for them these days.

Oh well.  At least they asked.



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